No gain without pain in performing arts

What would you do if someone you thought was your audience said they know nothing about your art genre, your marketing doesn’t speak to them, your venue is unfriendly, or they don’t have any idea what you do? According to audience development expert Dr Bob Harlow, that’s a common experience when targeting new audiences—by definition,… More

The risk of abysmally counterproductive community engagement

According to WA Showcase Keynote Speaker Doug Borwick abysmally counterproductive community engagement is a frequent risk in performing arts. The USA Author of Building Audiences, Not Communities will speak at the conference in 2019 about the concept of a metamission of the arts. Dr Borwick‘s work has raised eyebrows and changed thinking in his home… More