Keeping Us Engaged, Conversing and Thinking #1




To Share with Your Communities Online

For People working from Home and for Assistance

For Reading and Discussion with your Staff and Colleagues

This practical guide show arts organizations how to use research to cultivate audiences.

This report identifies and examines nine practices of arts organizations that successfully expanded their audiences.

The Contemporary Jewish Museum in San Francisco moves to a larger space and secures a nine-fold increase in family visitors of all backgrounds.

An art school responded to shifting demographics in its Southeast Philadelphia community by increasing its visibility in the neighbourhood and other steps.

A Seattle-based ballet company garnered new interest in traditional and contemporary ballet among teens and adults under the age of 25.

Short classes, flexible schedules, new communications and “Date Nights” help Philadelphia’s The Clay Studio attract new, younger audiences.

To engage audiences, the Seattle Opera used technology including simulcasts, interactive lobby displays and behind-the-scenes videos.

Learn how an opera company found new audience members among women ages 35 to 60.

Learn how the San Francisco Girls Chorus broke down stereotypes of girls’ choirs to generate interest from classical music patrons.

To address the problem of falling subscription rates, the Steppenwolf Theatre Company took steps to turn single-ticket buyers into repeat visitors.

Learn about the Boston Lyric Opera’s efforts to increase opportunities for families to attend opera performances with the goal of engaging future audiences.

Learn how the Isabella Stewart Gardner Museum boosted participation among young people through innovation and a commitment to its longstanding values.

Online Training to Undertake with Your Staff and Colleagues.

In the arts industry, the word engagement is being woefully overused. The resulting lack of understanding of the concept is so pervasive that we are in danger of losing the power that community engagement represents. The basic principles of community engagement are identical to those that form the bedrock of successful interpersonal relationships: humility, respect, and concern for mutual benefit.

This the first step in Community Engagement Training for practice not associated with a production but with your unique role for many of your communities and in your community.