Marketing Contemporary Dance

The 9 P's of marketing contemporary dance

2017 research showed venues consider contemporary dance one of the biggest marketing challenges for attracting audiences.

CircuitWest talked to people across the sector who have had success with filling seats and building long term audiences for contemporary dance.

We have put all of their thoughts/wins and tricks into one workshop resource called the 9 P’s of Contemporary Dance. Read what works for others to help you develop your strategy for marketing touring contemporary dance.

Three lessons repeated many times in the research for this resource are worth highlighting – accumulate all the visual content you can muster, create a story for those new to the idea of dance, and think beyond dance schools.

Download the resource.