No More Faceplanting....
Often, the key to achieving audience cut through on Facebook is using strategies to get users to generate content, and to diversify how and what is posted to satisfy users preferences for how information is generated.
Social media is about the user not the advertiser, which makes it the opposite of traditional websites. However, much organisational posting is still composed like website text which can be a barrier to getting engaged audiences.
There is mounting statistical research evidence that social media business success is about engagement and without it many organisations don’t achieve their objectives.
Attached are Facebook engagement and posting strategies for venues seeking to improve cut through on Facebook.