The Search for Audiences handbook is a tool for helping presenters (i.e., venues) build audiences. It details the
research techniques CircuitWest and its participating members used for 12 Western Australian presenters in its projects involving focus groups (qualitative) and, in some cases, surveys (quantitative). It provides an overview of the main factors that influenced audience behaviour across the studies, as well as details the research questions posed and research respondents’ feedback. It also provides recommendations regarding strategies for audience development.
This resource provides insight into the factors that influenced audiences in the studies conducted, allowing readers to develop their own research and strategies.