The research shows high awareness and strong perception of the sector. It also shows some space for growing audiences and improving perceptions.
The intention of this research is to grow audiences by looking to the barriers that stand in the way of attendance.
The Search for Audiences handbook is a tool for helping presenters (venues) build audiences. It provides insight into the factors that influenced audiences in the studies conducted, allowing readers to develop their own research and strategies.
Research shows that potential new people can provide endless information about the experience in the venue, dining, ambience, price, timing, venue likes and dislikes, and much more and this is extremely useful in product development.
Australian Arts Markets Survey by PAC Australia
Surveying your volunteers on an annual basis is vital to ensuring Volunteer retention and satisfaction.
Surveying for customer feedback can be rewarding, constructive, sometimes shocking, often delightful and always really informative. A guide to surveying your audience, template and benefits