Latest Resources
This page provides general information and easy to use guides, templates, links and articles about everything from marketing to policy and procedure writing.
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Producing & Touring, Venue Operations, Templates
WA SHOWCASE: TECHNICAL SPECIFICATIONS SAMPLE
MoreMarketing & Audience Development
WA Showcase: Marketing Pack Checklist
MoreProducing & Touring
WA Showcase: Marketing Pack Sample
MoreMarketing & Audience Development, Venue Operations, Research
Lotterywest Research Shows Repertory Clubs Doing Amazingly Well
The research shows high awareness and strong perception of the sector. It also shows some space for growing audiences and improving perceptions.
MoreMarketing & Audience Development, Venue Operations, Policies & Procedures, Finance
Lotterywest Community Theatre Manual
This manual will help you plan for your community theatre’s future and teach new volunteers and committee members important skills.
MoreMarketing & Audience Development, Venue Operations, Policies & Procedures, Research
Looking In Our Own Backyard – Audience Research
The intention of this research is to grow audiences by looking to the barriers that stand in the way of attendance.
MoreVenue Operations
Technical Rating for Productions
This is a simple guide to a production’s technical rating, working from A, as the most complex to D as the simplest.
MoreProducing & Touring, Templates
COVID Safe Touring Plan
This document aims to provide clear guidelines for the safe return to national touring of live performances during the COVID-19 pandemic.
MoreProducing & Touring
Dear Performing Artists, Are You Ready To Tour?
If you have created some great art, we want you to considering pitching your work at an arts market. Here are some great tips from the best artists, producers and presenters in WA to help you create a great pitch.
MoreMarketing & Audience Development, Venue Operations
The 8 Minute Marketing Degree For Performing Arts
How to get heard amongst 5,000 marketing messages a day.
MoreProducing & Touring, Marketing & Audience Development, Venue Operations
Creative Learning Packs
What do you need to do to create learning resources for your performing arts work? Libby Klysz takes you through what it takes to make a great creative learning pack.
MoreProducing & Touring, Marketing & Audience Development
Theatre Marketing Guide For Audience Development
This is a resource of knowledge and ideas from marketers around Australia and the world for both producers and presenters who are looking to attract audiences to drama or theatre.
MoreMarketing & Audience Development, Venue Operations, Policies & Procedures, Finance
CircuitWest New Professional Development
Free for presenters, producers and artists. Flexible training times range from one hour to one day.
MoreProducing & Touring, Marketing & Audience Development
A Resource For Producers – The Songbook For Touring In WA
This resource will outline the key elements that help to promote and tour a great performing arts work.
MoreFinance, Templates
Money Matters For The Performing Arts
There is no single budget format that will cover all project eventualities, but the supplied worksheets and resources are a good start and have the added advantage of complying with most major arts funding guidelines.
MoreMarketing & Audience Development, Venue Operations, Research
Presenter Research Resource For Audience Development
The Search for Audiences handbook is a tool for helping presenters (venues) build audiences. It provides insight into the factors that influenced audiences in the studies conducted, allowing readers to develop their own research and strategies.
MoreMarketing & Audience Development, Venue Operations, Templates
Audience Engagement Strategies For The Performing Arts
This resource is a step by step guide to developing your own process and changing how you think about audience engagement. Inspired by New Victory Theatre Audience Engagement Curriculum for presenters who want to blow up their paint boxes and engage audiences in exciting new ways.
MoreVenue Operations
Technical Specifications Example
Sample answers for technical specification requirements.
MoreVenue Operations, Finance
Touring Costs & Budgets – Your Questions Answered
Find answers to Touring costs and budgets questions, such as “I have a fantastic show I want to tour – how do I work out the costs?”
MoreMarketing & Audience Development, Research
Research with the Great Unwashed
Research shows that potential new people can provide endless information about the experience in the venue, dining, ambience, price, timing, venue likes and dislikes, and much more and this is extremely useful in product development.
MoreProducing & Touring, Marketing & Audience Development
Marketing yourself as an artist
Twenty Perth artists revealed some secrets on how best they marketed themselves and their work.
MoreMarketing & Audience Development, Venue Operations
Glossary of Marketing Terms
Use this resource if you need to know what some of the specific terms mean, such as key performance indicator and SWOT analysis.
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Marketing Campaign Schedule Example
This example schedule lists common tasks by weeks out from the performance date.
MoreMarketing & Audience Development, Venue Operations
Websites and Online Ticketing
Your website should act as the hub for all your online activity. It’s the place you’ll keep sending people to for information about the events you’re offering and behind the scenes interviews with artists. It should be integrated with your ticketing system so that online ticket purchase is as easy as possible.
MoreVenue Operations, Policies & Procedures, Finance
Grant Acquittals – A Good One
Grant Acquittals should be viewed as the first step in your next grant application. A well written, honest evaluation and report of your funded project will go a long way to building your relationship with a funding body and providing a good foundation for the next application you submit.
MoreFinance, Templates
Budgeting for Events and Budget Template
There is no single budget format that will cover all project eventualities, but the supplied worksheet is a good start and has the added advantage of complying with most major arts funding guidelines.
MoreMarketing & Audience Development, Finance, Templates
Cost of Sales and ROMI
A worksheet to assist with Cost of Sales and Return of Marketing Investment (ROMI) calculations.
MoreFinance, Templates
Revenue Forecast Template
Use this template to assist with your Revenue Forecasts. The spreadsheet includes consideration of factors such as capacity, ticket types or seating arrangements.
MoreMarketing & Audience Development, Venue Operations
Clean Data – Why
Customer data is valuable because it enables you to contact people directly in the future, to tell them about events they may be interested to attend.
MoreMarketing & Audience Development, Venue Operations
Customer Frequency: What Is It? Why Is It Important?
The term CUSTOMER FREQUENCY describes the pattern of attendance across your database, or how often customers attend. It’s to your advantage to know how many times, on average, your customers have attended in the past.
MoreMarketing & Audience Development, Venue Operations
Segmenting your Audience for Direct marketing
The more you can speak in language that directly appeals to your customer, the more likely they will be to respond. Ideally, we’d write individually to each person, using what we know about them to personalise the content and style of the communication. Obviously we can’t do that, so segmentation is the next best thing.
MoreVenue Operations, Policies & Procedures
Managing Volunteers
Volunteers can play an important role in the effective running of a venue. To ensure both volunteers and the venue benefit from volunteering, certain procedures and policies should be adopted by the venue.
MoreVenue Operations, Policies & Procedures, Templates
Volunteer Registration
Use this form to collect information from those who are keen to volunteer for you.
MoreProducing & Touring, Venue Operations
Touring Funds and Tour Coordinators
Touring funds and tour coordinators in Australia
MoreMarketing & Audience Development, Venue Operations, Research
Australian Arts Market Survey
Australian Arts Markets Survey by PAC Australia
MoreMarketing & Audience Development
A case study of the MANPAC Theatre Strategy
Like many venues, the Mandurah Performing Arts Centre found theatre performance to be amongst its most challenging to market. Manpac decided to pursue a strategy to analyse the low attendances at theatre, understand the theatre audience and wider audience motivations, and better understand communication and product development to grow theatre numbers and develop a long-term theatre strategy.
MoreMarketing & Audience Development, Venue Operations, Policies & Procedures
Performing Spaces – A Guide for Local Governments
Guide to community wellbeing through the performing arts.
MoreVenue Operations, Policies & Procedures, Finance, Templates
Fines and Examples Template
Occupational Safety and Health Act 1984 – Sect 3A
MoreVenue Operations, Policies & Procedures, Templates
CircuitWest ToolBox Meeting Template
Record what was discussed during Toolbox Meetings.
MoreVenue Operations, Policies & Procedures, Templates
CircuitWest Safe Work Method Statement (SWMS) Templates
Download templates for Safe Work Method Statement
MoreVenue Operations, Policies & Procedures, Templates
CircuitWest Standard Operating Procedure Template
Download template for Standard Operating Procedure
MoreVenue Operations, Policies & Procedures, Templates
CircuitWest Risk Register Template
Download Risk Register template.
MoreVenue Operations, Policies & Procedures, Templates
CircuitWest Risk Management Plan Template
Download template for a Risk Management Plan.
MoreVenue Operations, Policies & Procedures, Templates
CircuitWest Risk Action Plan Templates
Download template for a Risk Action Plan.
MoreVenue Operations, Policies & Procedures, Templates
CircuitWest Incident Report Template
Download Incident Report template.
MoreMarketing & Audience Development, Venue Operations, Templates
Creating A Membership Programme
A working guide to the steps for assessing, developing and creating a programme to attract members to your venue or company. Templates are available for downloading.
MoreVenue Operations, Finance, Templates
Writing an appeal letter or leaflet
Step by step guide on how to create an appeal for donations.
MoreMarketing & Audience Development
Marketing Contemporary Dance
Read what worked for others who have had success with filling seats and building long term audiences for contemporary dance.
MoreMarketing & Audience Development, Templates
Writing Better Direct Mail and Email
How to make what you send to your customers work harder.
MoreMarketing & Audience Development, Venue Operations, Finance, Templates
Corporate sponsorship
Download the resource to begin your planning in gaining corporate sponsorships.
MoreMarketing & Audience Development, Templates
Engaging Your Facebook Audiences
Often, the key to achieving audience cut through on Facebook is using strategies to get users to generate content, and to diversify how and what is posted to satisfy users’ preferences.
This resource is about setting a Facebook strategy to maximise its value to your organisation.
MoreMarketing & Audience Development, Venue Operations, Templates
The 30 Minute Marketing Plan
Short on time for marketing? Try the 30 Minute Marketing Plan.
MoreMarketing & Audience Development, Venue Operations, Templates
Community Engagement Planning Tools
These tools will help venues and producers of all sizes plan their community engagement quickly and effectively.
MoreProducing & Touring, Marketing & Audience Development, Venue Operations
Beyond The One Night Stand – CircuitWest 5 Year Touring Strategy
This report describes a tailored, coherent and connected five–year strategy for touring in WA that supports the needs and wants of the performing arts industry and the communities they serve.
MoreVenue Operations, Policies & Procedures, Templates
Human Resources Guide for Organisations
There are several components to Human Resources management that are useful and by reviewing and implementing will be of benefit to you and your workplace.
MoreVenue Operations, Finance, Templates
‘How To’ for Corporate Partnership and Sponsorship Proposals
Our sponsors are truly partners in the business of us presenting arts and generally have an interest in what we do. There has been a positive move away from the language of Sponsor and towards changing the terminology to “Partner”.
MoreFinance
Fundraising, Philanthropy and Crowdfunding…’where to start’
We have all heard about the existence of wealthy benefactors in the arts, giving millions of dollars to opera, ballet, and other companies, but how do we even know how to start when it comes to fundraising and sponsorship in our own organisations?
MoreMarketing & Audience Development, Venue Operations, Templates
Program Planning Guide and Workbook
A comprehensive guide to program planning.
MoreVenue Operations, Research, Templates
Volunteer Survey Template
Surveying your volunteers on an annual basis is vital to ensuring Volunteer retention and satisfaction.
MoreVenue Operations, Policies & Procedures
Workers’ Compensation – Some Helpful Tips
Workers’ compensation, also known as ‘employers indemnity insurance’, is a policy that allows for employers to have the costs insured from an injury or fatality to employees that occurs in the workplace.
MoreVenue Operations, Policies & Procedures
Governance working for you
Good governance is important for every business from the Fortune 500 companies to the not-for-profit (NFP) local sports club. It is what turns the group of people coming together from a collection of ideas and intentions to a focused group working towards a common goal.
MoreVenue Operations
What makes a successful venue?
Being a regional venue is a challenge in itself. Learn tips and tricks to make your venue successful!
MoreVenue Operations, Finance
Who’s Who in the ‘Zoo’
A guide to some performing arts organisations, acronyms and industry bodies.
MoreFinance
Budgeting for Events
Always plan your budget on conservative income targets and realistic or best-estimate expenditure expectations.
MoreMarketing & Audience Development
Social Media
Many arts venues and organisations are now regularly using Facebook, Twitter and YouTube as part of their marketing activity. Read on for tips to get the most out of your Social Media.
MoreVenue Operations, Policies & Procedures
Volunteer Charter
Volunteering plays an important role in regional venue management.
MoreMarketing & Audience Development
How to write a brief for a Graphic Designer
If you are outsourcing your design work to a graphic designer, you will need to know how to write a design brief, which outlines what you expect the designer to deliver, find them here.
MoreMarketing & Audience Development, Templates
How to write a basic Media Release for Performances
When marketing an upcoming performance, a media release is an effective way of getting the word out to local media in the hope that they will provide coverage for the event.
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Using single events for Audience Development
The most important question to ask when considering the Audience Development potential of any one event, is ‘who will it appeal to?’
MoreVenue Operations, Finance
Ticketing strategies: ticket packaging and pricing
Ticketing pricing strategies and their benefits to you and your patrons, explained.
MoreMarketing & Audience Development
What is relationship marketing and why do I need to know?
If your campaign plan for every event looks pretty much the same, you might be doing things the hard way. What if, over time, you could refine your marketing for some events so that you only had to contact the people you knew would come?
MoreMarketing & Audience Development, Venue Operations
Customer Relationship Management (CRM)
It is important to maintaining this database with accuracy so as to ensure when forwarding information to patrons it is reaching the right patron. The more information you collect the more cross analysis you can do from a marketing perspective.
MoreVenue Operations
Technical Support Directory
A directory of technical service providers.
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Design Basics
When creating artwork for print through a professional printer, there are certain aspects you need to be aware of such as file format, size, document bleed settings and basic colour settings. Find a brief overview here.
MoreMarketing & Audience Development, Venue Operations
Touring Circuits and Programming
Across Western Australian, there is such a diverse range of needs, capacity to present works, audience demographics, regional access and programming ability.
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Tips for Programming in WA
Programming refers to the process of an Arts Centre/Theatre making the decision about what productions, concerts or events that will be presented at their Arts Centre to their community.
MoreVenue Operations, Finance
Finance 101 for Touring Performing Arts Shows
A variety of financial relationships occur in touring, depending upon the circuit and the stakeholders. Over time the different arrangements have become more negotiable to meet the different presenters and producers needs.
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Community Engagement in today’s funding world
The industry over the last few years has moved away from the focus not just being on a performance outcome often known as a “one night stand” but deepening the connection of the performance to the audience.
MoreMarketing & Audience Development, Venue Operations
Websites and Online Ticketing
Your website can be one of your most effective marketing tools. When many of your most effective marketing methods are digital (email, social media), your website should act as the hub for all your online activity.
MoreVenue Operations, Policies & Procedures, Templates
Managing Workplace Health and Safety
Health and Safety at work is vital to a happy and healthy workplace.
MoreMarketing & Audience Development, Venue Operations, Research, Templates
Surveying and Customer Feedback
Surveying for customer feedback can be rewarding, constructive, sometimes shocking, often delightful and always really informative. A guide to surveying your audience, template and benefits
MoreVenue Operations, Policies & Procedures, Templates
Write your Own Policy and Procedure Manual
Sometimes it can feel daunting trying to figure out where to start with creating policies and procedures in the workplace however, creating a manual mostly is about formalising the way that you probably already do a job or task and if working with others is about coming to an agreed position on how things need to be done in your organisation.
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Insurance Tips and Considerations
Accidents can happen at your Arts Centre/Theatre and its important you understand your ‘liability’ or legal responsibility to compensate for damage or injury to people and property. This document is intended as some items for consideration and should not be taken as advice without speaking to a professional insurance broker.
MoreVenue Operations, Policies & Procedures, Templates
Risk Management in the Arts
Risk Management for businesses is the process of identifying risks, planning on ways to mitigate/reduce the risk and ensure that they are able to operate effectively within their identified parameters.
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