The research shows high awareness and strong perception of the sector. It also shows some space for growing audiences and improving perceptions.
MoreThis manual will help you plan for your community theatre’s future and teach new volunteers and committee members important skills.
MoreThe intention of this research is to grow audiences by looking to the barriers that stand in the way of attendance.
MoreThis is a simple guide to a production’s technical rating, working from A, as the most complex to D as the simplest.
MoreThis document aims to provide clear guidelines for the safe return to national touring of live performances during the COVID-19 pandemic.
MoreIf you have created some great art, we want you to considering pitching your work at an arts market. Here are some great tips from the best artists, producers and presenters in WA to help you create a great pitch.
MoreHow to get heard amongst 5,000 marketing messages a day.
MoreWhat do you need to do to create learning resources for your performing arts work? Libby Klysz takes you through what it takes to make a great creative learning pack.
MoreThis is a resource of knowledge and ideas from marketers around Australia and the world for both producers and presenters who are looking to attract audiences to drama or theatre.
MoreFree for presenters, producers and artists. Flexible training times range from one hour to one day.
MoreThis resource will outline the key elements that help to promote and tour a great performing arts work.
MoreThere is no single budget format that will cover all project eventualities, but the supplied worksheets and resources are a good start and have the added advantage of complying with most major arts funding guidelines.
MoreThe Search for Audiences handbook is a tool for helping presenters (venues) build audiences. It provides insight into the factors that influenced audiences in the studies conducted, allowing readers to develop their own research and strategies.
MoreThis resource is a step by step guide to developing your own process and changing how you think about audience engagement. Inspired by New Victory Theatre Audience Engagement Curriculum for presenters who want to blow up their paint boxes and engage audiences in exciting new ways.
MoreSample answers for technical specification requirements.
MoreFind answers to Touring costs and budgets questions, such as “I have a fantastic show I want to tour – how do I work out the costs?”
MoreResearch shows that potential new people can provide endless information about the experience in the venue, dining, ambience, price, timing, venue likes and dislikes, and much more and this is extremely useful in product development.
MoreTwenty Perth artists revealed some secrets on how best they marketed themselves and their work.
MoreUse this resource if you need to know what some of the specific terms mean, such as key performance indicator and SWOT analysis.
MoreThis example schedule lists common tasks by weeks out from the performance date.
MoreYour website should act as the hub for all your online activity. It’s the place you’ll keep sending people to for information about the events you’re offering and behind the scenes interviews with artists. It should be integrated with your ticketing system so that online ticket purchase is as easy as possible.
MoreGrant Acquittals should be viewed as the first step in your next grant application. A well written, honest evaluation and report of your funded project will go a long way to building your relationship with a funding body and providing a good foundation for the next application you submit.
MoreThere is no single budget format that will cover all project eventualities, but the supplied worksheet is a good start and has the added advantage of complying with most major arts funding guidelines.
MoreA worksheet to assist with Cost of Sales and Return of Marketing Investment (ROMI) calculations.
MoreUse this template to assist with your Revenue Forecasts. The spreadsheet includes consideration of factors such as capacity, ticket types or seating arrangements.
MoreCustomer data is valuable because it enables you to contact people directly in the future, to tell them about events they may be interested to attend.
MoreThe term CUSTOMER FREQUENCY describes the pattern of attendance across your database, or how often customers attend. It’s to your advantage to know how many times, on average, your customers have attended in the past.
MoreThe more you can speak in language that directly appeals to your customer, the more likely they will be to respond. Ideally, we’d write individually to each person, using what we know about them to personalise the content and style of the communication. Obviously we can’t do that, so segmentation is the next best thing.
MoreVolunteers can play an important role in the effective running of a venue. To ensure both volunteers and the venue benefit from volunteering, certain procedures and policies should be adopted by the venue.
MoreUse this form to collect information from those who are keen to volunteer for you.
MoreTouring funds and tour coordinators in Australia
MoreAustralian Arts Markets Survey by PAC Australia
MoreLike many venues, the Mandurah Performing Arts Centre found theatre performance to be amongst its most challenging to market. Manpac decided to pursue a strategy to analyse the low attendances at theatre, understand the theatre audience and wider audience motivations, and better understand communication and product development to grow theatre numbers and develop a long-term theatre strategy.
MoreGuide to community wellbeing through the performing arts.
MoreOccupational Safety and Health Act 1984 – Sect 3A
MoreRecord what was discussed during Toolbox Meetings.
MoreDownload templates for Safe Work Method Statement
MoreDownload template for Standard Operating Procedure
MoreDownload Risk Register template.
MoreDownload template for a Risk Management Plan.
MoreDownload template for a Risk Action Plan.
MoreDownload Incident Report template.
MoreA working guide to the steps for assessing, developing and creating a programme to attract members to your venue or company. Templates are available for downloading.
MoreStep by step guide on how to create an appeal for donations.
MoreRead what worked for others who have had success with filling seats and building long term audiences for contemporary dance.
MoreHow to make what you send to your customers work harder.
MoreDownload the resource to begin your planning in gaining corporate sponsorships.
MoreOften, the key to achieving audience cut through on Facebook is using strategies to get users to generate content, and to diversify how and what is posted to satisfy users’ preferences.
This resource is about setting a Facebook strategy to maximise its value to your organisation.
MoreShort on time for marketing? Try the 30 Minute Marketing Plan.
MoreThese tools will help venues and producers of all sizes plan their community engagement quickly and effectively.
MoreThis report describes a tailored, coherent and connected five–year strategy for touring in WA that supports the needs and wants of the performing arts industry and the communities they serve.
MoreThere are several components to Human Resources management that are useful and by reviewing and implementing will be of benefit to you and your workplace.
MoreOur sponsors are truly partners in the business of us presenting arts and generally have an interest in what we do. There has been a positive move away from the language of Sponsor and towards changing the terminology to “Partner”.
MoreWe have all heard about the existence of wealthy benefactors in the arts, giving millions of dollars to opera, ballet, and other companies, but how do we even know how to start when it comes to fundraising and sponsorship in our own organisations?
MoreA comprehensive guide to program planning.
MoreSurveying your volunteers on an annual basis is vital to ensuring Volunteer retention and satisfaction.
MoreWorkers’ compensation, also known as ‘employers indemnity insurance’, is a policy that allows for employers to have the costs insured from an injury or fatality to employees that occurs in the workplace.
MoreGood governance is important for every business from the Fortune 500 companies to the not-for-profit (NFP) local sports club. It is what turns the group of people coming together from a collection of ideas and intentions to a focused group working towards a common goal.
MoreBeing a regional venue is a challenge in itself. Learn tips and tricks to make your venue successful!
MoreA guide to some performing arts organisations, acronyms and industry bodies.
MoreAlways plan your budget on conservative income targets and realistic or best-estimate expenditure expectations.
MoreMany arts venues and organisations are now regularly using Facebook, Twitter and YouTube as part of their marketing activity. Read on for tips to get the most out of your Social Media.
MoreVolunteering plays an important role in regional venue management.
MoreIf you are outsourcing your design work to a graphic designer, you will need to know how to write a design brief, which outlines what you expect the designer to deliver, find them here.
MoreWhen marketing an upcoming performance, a media release is an effective way of getting the word out to local media in the hope that they will provide coverage for the event.
MoreThe most important question to ask when considering the Audience Development potential of any one event, is ‘who will it appeal to?’
MoreTicketing pricing strategies and their benefits to you and your patrons, explained.
MoreIf your campaign plan for every event looks pretty much the same, you might be doing things the hard way. What if, over time, you could refine your marketing for some events so that you only had to contact the people you knew would come?
MoreIt is important to maintaining this database with accuracy so as to ensure when forwarding information to patrons it is reaching the right patron. The more information you collect the more cross analysis you can do from a marketing perspective.
MoreA directory of technical service providers.
MoreWhen creating artwork for print through a professional printer, there are certain aspects you need to be aware of such as file format, size, document bleed settings and basic colour settings. Find a brief overview here.
MoreAcross Western Australian, there is such a diverse range of needs, capacity to present works, audience demographics, regional access and programming ability.
MoreProgramming refers to the process of an Arts Centre/Theatre making the decision about what productions, concerts or events that will be presented at their Arts Centre to their community.
MoreA variety of financial relationships occur in touring, depending upon the circuit and the stakeholders. Over time the different arrangements have become more negotiable to meet the different presenters and producers needs.
MoreThe industry over the last few years has moved away from the focus not just being on a performance outcome often known as a “one night stand” but deepening the connection of the performance to the audience.
MoreYour website can be one of your most effective marketing tools. When many of your most effective marketing methods are digital (email, social media), your website should act as the hub for all your online activity.
MoreHealth and Safety at work is vital to a happy and healthy workplace.
MoreSurveying for customer feedback can be rewarding, constructive, sometimes shocking, often delightful and always really informative. A guide to surveying your audience, template and benefits
MoreSometimes it can feel daunting trying to figure out where to start with creating policies and procedures in the workplace however, creating a manual mostly is about formalising the way that you probably already do a job or task and if working with others is about coming to an agreed position on how things need to be done in your organisation.
MoreAccidents can happen at your Arts Centre/Theatre and its important you understand your ‘liability’ or legal responsibility to compensate for damage or injury to people and property. This document is intended as some items for consideration and should not be taken as advice without speaking to a professional insurance broker.
MoreRisk Management for businesses is the process of identifying risks, planning on ways to mitigate/reduce the risk and ensure that they are able to operate effectively within their identified parameters.
More