Latest Resources

This page provides general information and easy to use guides, templates, links and articles about everything from marketing to policy and procedure writing.

All
2017 WA Showcase Downloads
Audience Development & Promotion
audience engagement
Balanced Performance
Box Office and Ticketing
Box Office Ticketing Systems
Community Engagement
contemporary dance
COVID-19
Customer Feedback
Email and direct mail
Facebook
Finances
Funding and Grants
Fundraising
General
Governance
Human Resources
Information Resource
Insurance
Marketing
Opinion Piece
Policies & Procedures
Programming
Risk Management
Social media
Sponsorship
Surveying
Technical
Ticketing
Touring
Volunteers
Workers Compensation
Workplace Health and Safety

Our sponsors are truly partners in the business of us presenting arts and generally have an interest in what we do. There has been a positive move away from the language of Sponsor and towards changing the terminology to “Partner”.

Fundraising, Philanthropy and Crowdfunding…’where to start’

We have all heard about the existence of wealthy benefactors in the arts, giving millions of dollars to opera, ballet, and other companies, but how do we even know how to start when it comes to fundraising and sponsorship in our own organisations?

Funding Sources – A Helpful List

An overview of the funding sources available in the arts sector.

Program Planning Guide and Workbook

A comprehensive guide to program planning.

Volunteer Survey Template

Surveying your volunteers on an annual basis is vital to ensuring Volunteer retention and satisfaction.

Comment: Workers’ Compensation – Some Helpful Tips

Workers’ compensation, also known as ‘employers indemnity insurance’, is a policy that allows for employers to have the costs insured from an injury or fatality to employees that occurs in the workplace.

Governance working for you

Good governance is important for every business from the Fortune 500 companies to the not-for-profit (NFP) local sports club. It is what turns the group of people coming together from a collection of ideas and intentions to a focused group working towards a common goal.

Comment: What makes a successful venue?

Being a regional venue is a challenge in itself. Learn tips and tricks to make your venue successful!

Who’s Who in the ‘Zoo’

A guide to some performing arts organisations, acronyms and industry bodies.

Budgeting for Events

Always plan your budget on conservative income targets and realistic or best-estimate expenditure expectations.

Social Media

Many arts venues and organisations are now regularly using Facebook, Twitter and YouTube as part of their marketing activity. Read on for tips to get the most out of your Social Media.

Volunteer Charter

Volunteering plays an important role in regional venue management.

How to write a brief for a Graphic Designer

If you are outsourcing your design work to a graphic designer, you will need to know how to write a design brief, which outlines what you expect the designer to deliver, find them here.

How to write a basic Media Release for Performances

When marketing an upcoming performance, a media release is an effective way of getting the word out to local media in the hope that they will provide coverage for the event.

File Sharing

Most design files are usually too large to be emailed, so you will need to use a file sharing websites to get your file to your printer or other intended recipient.

Using single events for Audience Development

The most important question to ask when considering the Audience Development potential of any one event, is ‘who will it appeal to?’

Ticketing strategies: ticket packaging and pricing

Ticketing pricing strategies and their benefits to you and your patrons, explained.

What is relationship marketing and why do I need to know?

If your campaign plan for every event looks pretty much the same, you might be doing things the hard way. What if, over time, you could refine your marketing for some events so that you only had to contact the people you knew would come?

Customer Relationship Management (CRM)

It is important to maintaining this database with accuracy so as to ensure when forwarding information to patrons it is reaching the right patron. The more information you collect the more cross analysis you can do from a marketing perspective.

Box Office Ticketing Systems – Options

An overview of Ticketing Systems for the Performing Arts.

Technical Support Directory

A directory of technical service providers.

Design Basics

When creating artwork for print through a professional printer, there are certain aspects you need to be aware of such as file format, size, document bleed settings and basic colour settings. Find a brief overview here.

Touring Circuits and Programming

Across Western Australian, there is such a diverse range of needs, capacity to present works, audience demographics, regional access and programming ability.

Tips for Programming in WA

Programming 101 – Outlining when your Arts Centre/Theatre makes the decision about what productions/concerts/events that you want to be presented at your Arts Centre to your community and how to do it.

Finance 101 for Touring Performing Arts Shows

A variety of financial relationships occur in touring, depending upon the circuit and the stakeholders. Over time the different arrangements have become more negotiable to meet the different presenters and producers needs.

Community Engagement in today’s funding world

The industry over the last few years has moved away from the focus not just being on a performance outcome often known as a “one night stand” but deepening the connection of the performance to the audience.

Websites and Online Ticketing

Your website can be one of your most effective marketing tools. When many of your most effective marketing methods are digital (email, social media), your website should act as the hub for all your online activity.

Managing Workplace Health and Safety

Health and Safety at work is vital to a happy and healthy workplace.

Surveying and Customer Feedback

Surveying for customer feedback can be rewarding, constructive, sometimes shocking, often delightful and always really informative. A guide to surveying your audience, template and benefits

Write your Own Policy and Procedure Manual

Sometimes it can feel daunting trying to figure out where to start with creating policies and procedures in the workplace however, creating a manual mostly is about formalising the way that you probably already do a job or task and if working with others is about coming to an agreed position on how things need to be done in your organisation.

Insurance Tips and Considerations

Accidents can happen at your Arts Centre/Theatre and its important you understand your ‘liability’ or legal responsibility to compensate for damage or injury to people and property. This document is intended as some items for consideration and should not be taken as advice without speaking to a professional insurance broker.

Risk Management in the Arts

Risk Management for businesses is the process of identifying risks, planning on ways to mitigate/reduce the risk and ensure that they are able to operate effectively within their identified parameters.

Websites and Online Ticketing

Your website should act as a ‘hub’ for your online activity, with all your social media such as YouTube, Facebook and Twitter integrated. Ideally it should also link with your online ticketing system.