Latest Resources
This page provides general information and easy to use guides, templates, links and articles about everything from marketing to policy and procedure writing.
- All
- Community Theatre
- 2017 WA Showcase Downloads
- Audience Development & Promotion
- Audience Engagement
- Balanced Performance
- Box Office and Ticketing
- Box Office Ticketing Systems
- Community Engagement
- Contemporary Dance
- COVID-19
- Creative Learning Pack
- Customer Feedback
- Email and direct mail
- Finances
- Funding and Grants
- Fundraising
- General
- Governance
- Human Resources
- Information Resource
- Insurance
- Marketing
- Opinion Piece
- Policies & Procedures
- Programming
- Risk Management
- Social Media
- Sponsorship
- Surveying
- Technical
- Ticketing
- Touring
- Volunteers
- Workers Compensation
- Workplace Health and Safety
Community Theatre
Lotterywest Community Theatre Manual
MoreAudience Development & Promotion, Audience Engagement, General, Information Resource, Programming
Looking In Our Own Backyard – Audience Research
MoreTechnical, Touring
Technical Rating for Productions
MoreGeneral, Touring
COVID Safe Touring Plan
MoreGeneral, Touring
Dear Performing Artists, Are You Ready To Tour?
MoreAudience Development & Promotion, Audience Engagement, Community Engagement, Marketing, Programming
The 8 Minute Marketing Degree For Performing Arts
MoreAudience Development & Promotion, Audience Engagement, Creative Learning Pack, Programming, Touring
Creative Learning Packs
MoreMarketing
Theatre Marketing Guide For Audience Development
MoreBalanced Performance, COVID-19, General, Risk Management, Workplace Health and Safety
Balanced Performance
MoreAudience Development & Promotion, Community Engagement, Finances, General, Human Resources, Marketing, Programming
CircuitWest Launches New Professional Development
MoreAudience Development & Promotion, Audience Engagement, Community Engagement, COVID-19, General, Information Resource, Marketing, Programming, Surveying
Keeping Us Engaged, Conversing and Thinking #1
MoreCOVID-19
Working From Home Survival Guide
MoreMarketing, Touring
A Resource For Producers – The Songbook For Touring In WA
MoreFinances
Money Matters – A series of templates for budgeting, pricing, revenue and acquitting
MoreAudience Development & Promotion, Marketing
Presenter Research Resource For Audience Development
MoreAudience Engagement, Community Engagement
Audience Engagement Strategies – A Template
MoreTechnical
TECHNICAL SPECIFICATIONS EXAMPLE
MoreFinances
TOURING COSTS & BUDGETS – Your Questions Answered
MoreAudience Development & Promotion, Opinion Piece
Research with the Great Unwashed
MoreMarketing
Marketing yourself as an artist
MoreGeneral, Marketing
Glossary of Terms
MoreAudience Development & Promotion, Marketing
Marketing Campaign Schedule Example
MoreBox Office and Ticketing, Box Office Ticketing Systems, Marketing
Websites and Online Ticketing
MoreFinances, Funding and Grants, General
Grant Acquittals – A Good One
MoreFinances
Budgeting for Events and Budget Template
MoreFinances, Marketing
Cost of Sales and ROMI
MoreFinances
Revenue Forecast Template
MoreBox Office and Ticketing, Box Office Ticketing Systems, General, Marketing, Surveying
Clean Data – Why
MoreAudience Development & Promotion, Box Office and Ticketing, General, Marketing
Customer Frequency: What is it? Why is it Important?
MoreBox Office and Ticketing, Community Engagement, Email and direct mail, Marketing, Programming
Segmenting your Audience for Direct marketing
MoreGeneral, Governance, Human Resources, Risk Management, Volunteers
Managing Volunteers
MoreGeneral, Governance, Human Resources, Information Resource, Policies & Procedures, Volunteers
Volunteer Registration
MoreGeneral, Touring
Touring Funds and Tour Coordinators
MoreAudience Development & Promotion, General, Programming, Touring
Australian Arts Market Summary
MoreAudience Development & Promotion, Marketing, Surveying
A case study of the MANPAC Theatre Strategy
MoreCommunity Engagement, General, Governance, Information Resource, Policies & Procedures, Programming
Performing Spaces – A Guide for Local Governments
MorePolicies & Procedures, Risk Management, Technical, Workers Compensation
Fines and Examples Template
MorePolicies & Procedures, Risk Management, Technical, Workers Compensation
CircuitWest ToolBox Meeting Template
MorePolicies & Procedures, Risk Management, Technical, Workplace Health and Safety
CircuitWest SWMS Templates
MorePolicies & Procedures, Risk Management, Technical, Workplace Health and Safety
CircuitWest Standard Operating Procedure Template
MorePolicies & Procedures, Risk Management, Technical, Workplace Health and Safety
CircuitWest Risk Register Template
MorePolicies & Procedures, Risk Management, Technical, Workplace Health and Safety
CircuitWest Risk Management Plan Template
MorePolicies & Procedures, Risk Management, Technical, Workplace Health and Safety
CircuitWest Risk Action Plan Templates
MorePolicies & Procedures, Risk Management, Technical, Workplace Health and Safety
CircuitWest Incident Report Template
MoreFundraising
Creating a membership programme
MoreFundraising
Writing an appeal letter or leaflet
MoreContemporary Dance, Marketing
Marketing Contemporary Dance
MoreMarketing
Writing better direct mail and email
MoreMarketing, Ticketing
Essential Marketing Tools in Seat Advisor (SABO)
MoreGeneral, Marketing, Sponsorship
Corporate sponsorship
MoreMarketing
Creating publicity strategy
MoreAudience Development & Promotion, Facebook, Marketing, Social Media
Engaging Your Facebook Audiences
Often, the key to achieving audience cut through on Facebook is using strategies to get users to generate content, and to diversify how and what is posted to satisfy users’ preferences.
This resource is about setting a Facebook strategy to maximise its value to your organisation.
MoreAudience Development & Promotion, Marketing, Programming
The 30 Minute Marketing Plan
MoreCommunity Engagement
Community Engagement Planning Tools
More2017 WA Showcase Downloads
WA Showcase 2017 Downloads
MoreCommunity Engagement, General, Programming, Touring
Beyond The One Night Stand – CircuitWest 5 Year Touring Strategy
Beyond the One Night Stand
MoreHuman Resources, Policies & Procedures, Workplace Health and Safety
Human Resources Guide for Organisations
MoreFinances, Sponsorship
‘How To’ for Corporate Partnership and Sponsorship Proposals
Our sponsors are truly partners in the business of us presenting arts and generally have an interest in what we do. There has been a positive move away from the language of Sponsor and towards changing the terminology to “Partner”.
MoreFinances, Funding and Grants
Fundraising, Philanthropy and Crowdfunding…’where to start’
We have all heard about the existence of wealthy benefactors in the arts, giving millions of dollars to opera, ballet, and other companies, but how do we even know how to start when it comes to fundraising and sponsorship in our own organisations?
MoreFinances, Funding and Grants
Funding Sources – A Helpful List
An overview of the funding sources available in the arts sector.
MoreProgramming
Program Planning Guide and Workbook
A comprehensive guide to program planning.
MoreSurveying, Volunteers
Volunteer Survey Template
Surveying your volunteers on an annual basis is vital to ensuring Volunteer retention and satisfaction.
MoreGeneral, Insurance, Opinion Piece, Workers Compensation
Comment: Workers’ Compensation – Some Helpful Tips
Workers’ compensation, also known as ‘employers indemnity insurance’, is a policy that allows for employers to have the costs insured from an injury or fatality to employees that occurs in the workplace.
MoreGovernance, Opinion Piece
Governance working for you
Good governance is important for every business from the Fortune 500 companies to the not-for-profit (NFP) local sports club. It is what turns the group of people coming together from a collection of ideas and intentions to a focused group working towards a common goal.
MoreOpinion Piece, Technical
Comment: What makes a successful venue?
Being a regional venue is a challenge in itself. Learn tips and tricks to make your venue successful!
MoreGeneral, Information Resource
Who’s Who in the ‘Zoo’
A guide to some performing arts organisations, acronyms and industry bodies.
MoreFinances
Budgeting for Events
Always plan your budget on conservative income targets and realistic or best-estimate expenditure expectations.
MoreAudience Development & Promotion, Marketing
Social Media
Many arts venues and organisations are now regularly using Facebook, Twitter and YouTube as part of their marketing activity. Read on for tips to get the most out of your Social Media.
MoreGeneral, Volunteers
Volunteer Charter
Volunteering plays an important role in regional venue management.
MoreMarketing
How to write a brief for a Graphic Designer
If you are outsourcing your design work to a graphic designer, you will need to know how to write a design brief, which outlines what you expect the designer to deliver, find them here.
MoreMarketing
How to write a basic Media Release for Performances
When marketing an upcoming performance, a media release is an effective way of getting the word out to local media in the hope that they will provide coverage for the event.
MoreGeneral, Marketing
File Sharing
Most design files are usually too large to be emailed, so you will need to use a file sharing websites to get your file to your printer or other intended recipient.
MoreAudience Development & Promotion, Community Engagement, Marketing
Using single events for Audience Development
The most important question to ask when considering the Audience Development potential of any one event, is ‘who will it appeal to?’
MoreTicketing
Ticketing strategies: ticket packaging and pricing
Ticketing pricing strategies and their benefits to you and your patrons, explained.
MoreMarketing
What is relationship marketing and why do I need to know?
If your campaign plan for every event looks pretty much the same, you might be doing things the hard way. What if, over time, you could refine your marketing for some events so that you only had to contact the people you knew would come?
MoreBox Office Ticketing Systems, Ticketing
Customer Relationship Management (CRM)
It is important to maintaining this database with accuracy so as to ensure when forwarding information to patrons it is reaching the right patron. The more information you collect the more cross analysis you can do from a marketing perspective.
MoreBox Office Ticketing Systems, Information Resource, Ticketing
Box Office Ticketing Systems – Options
An overview of Ticketing Systems for the Performing Arts.
MoreInformation Resource, Technical
Technical Support Directory
A directory of technical service providers.
MoreMarketing
Design Basics
When creating artwork for print through a professional printer, there are certain aspects you need to be aware of such as file format, size, document bleed settings and basic colour settings. Find a brief overview here.
MoreProgramming, Touring
Touring Circuits and Programming
Across Western Australian, there is such a diverse range of needs, capacity to present works, audience demographics, regional access and programming ability.
MoreProgramming
Tips for Programming in WA
Programming 101 – Outlining when your Arts Centre/Theatre makes the decision about what productions/concerts/events that you want to be presented at your Arts Centre to your community and how to do it.
MoreFinances
Finance 101 for Touring Performing Arts Shows
A variety of financial relationships occur in touring, depending upon the circuit and the stakeholders. Over time the different arrangements have become more negotiable to meet the different presenters and producers needs.
MoreAudience Development & Promotion, Community Engagement
Community Engagement in today’s funding world
The industry over the last few years has moved away from the focus not just being on a performance outcome often known as a “one night stand” but deepening the connection of the performance to the audience.
MoreTicketing
Websites and Online Ticketing
Your website can be one of your most effective marketing tools. When many of your most effective marketing methods are digital (email, social media), your website should act as the hub for all your online activity.
MorePolicies & Procedures, Workplace Health and Safety
Managing Workplace Health and Safety
Health and Safety at work is vital to a happy and healthy workplace.
MoreCustomer Feedback, Surveying
Surveying and Customer Feedback
Surveying for customer feedback can be rewarding, constructive, sometimes shocking, often delightful and always really informative. A guide to surveying your audience, template and benefits
MorePolicies & Procedures, Risk Management
Write your Own Policy and Procedure Manual
Sometimes it can feel daunting trying to figure out where to start with creating policies and procedures in the workplace however, creating a manual mostly is about formalising the way that you probably already do a job or task and if working with others is about coming to an agreed position on how things need to be done in your organisation.
MoreFinances, Insurance
Insurance Tips and Considerations
Accidents can happen at your Arts Centre/Theatre and its important you understand your ‘liability’ or legal responsibility to compensate for damage or injury to people and property. This document is intended as some items for consideration and should not be taken as advice without speaking to a professional insurance broker.
MoreGovernance, Risk Management
Risk Management in the Arts
Risk Management for businesses is the process of identifying risks, planning on ways to mitigate/reduce the risk and ensure that they are able to operate effectively within their identified parameters.
More