The research shows high awareness and strong perception of the sector. It also shows some space for growing audiences and improving perceptions.
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This manual will help you plan for your community theatre’s future and teach new volunteers and committee members important skills.
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The intention of this research is to grow audiences by looking to the barriers that stand in the way of attendance.
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This is a simple guide to a production’s technical rating, working from A, as the most complex to D as the simplest.
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This document aims to provide clear guidelines for the safe return to national touring of live performances during the COVID-19 pandemic.
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If you have created some great art, we want you to considering pitching your work at an arts market. Here are some great tips from the best artists, producers and presenters in WA to help you create a great pitch.
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How to get heard amongst 5,000 marketing messages a day.
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What do you need to do to create learning resources for your performing arts work? Libby Klysz takes you through what it takes to make a great creative learning pack.
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This is a resource of knowledge and ideas from marketers around Australia and the world for both producers and presenters who are looking to attract audiences to drama or theatre.
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Free for presenters, producers and artists. Flexible training times range from one hour to one day.
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This resource will outline the key elements that help to promote and tour a great performing arts work.
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There is no single budget format that will cover all project eventualities, but the supplied worksheets and resources are a good start and have the added advantage of complying with most major arts funding guidelines.
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The Search for Audiences handbook is a tool for helping presenters (venues) build audiences. It provides insight into the factors that influenced audiences in the studies conducted, allowing readers to develop their own research and strategies.
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This resource is a step by step guide to developing your own process and changing how you think about audience engagement. Inspired by New Victory Theatre Audience Engagement Curriculum for presenters who want to blow up their paint boxes and engage audiences in exciting new ways.
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Sample answers for technical specification requirements.
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Find answers to Touring costs and budgets questions, such as “I have a fantastic show I want to tour – how do I work out the costs?”
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Research shows that potential new people can provide endless information about the experience in the venue, dining, ambience, price, timing, venue likes and dislikes, and much more and this is extremely useful in product development.
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Twenty Perth artists revealed some secrets on how best they marketed themselves and their work.
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Use this resource if you need to know what some of the specific terms mean, such as key performance indicator and SWOT analysis.
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This example schedule lists common tasks by weeks out from the performance date.
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Your website should act as the hub for all your online activity. It’s the place you’ll keep sending people to for information about the events you’re offering and behind the scenes interviews with artists. It should be integrated with your ticketing system so that online ticket purchase is as easy as possible.
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Grant Acquittals should be viewed as the first step in your next grant application. A well written, honest evaluation and report of your funded project will go a long way to building your relationship with a funding body and providing a good foundation for the next application you submit.
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There is no single budget format that will cover all project eventualities, but the supplied worksheet is a good start and has the added advantage of complying with most major arts funding guidelines.
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A worksheet to assist with Cost of Sales and Return of Marketing Investment (ROMI) calculations.
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Use this template to assist with your Revenue Forecasts. The spreadsheet includes consideration of factors such as capacity, ticket types or seating arrangements.
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Customer data is valuable because it enables you to contact people directly in the future, to tell them about events they may be interested to attend.
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The term CUSTOMER FREQUENCY describes the pattern of attendance across your database, or how often customers attend. It’s to your advantage to know how many times, on average, your customers have attended in the past.
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The more you can speak in language that directly appeals to your customer, the more likely they will be to respond. Ideally, we’d write individually to each person, using what we know about them to personalise the content and style of the communication. Obviously we can’t do that, so segmentation is the next best thing.
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Volunteers can play an important role in the effective running of a venue. To ensure both volunteers and the venue benefit from volunteering, certain procedures and policies should be adopted by the venue.
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Use this form to collect information from those who are keen to volunteer for you.
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Touring funds and tour coordinators in Australia
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Australian Arts Markets Survey by PAC Australia
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Like many venues, the Mandurah Performing Arts Centre found theatre performance to be amongst its most challenging to market. Manpac decided to pursue a strategy to analyse the low attendances at theatre, understand the theatre audience and wider audience motivations, and better understand communication and product development to grow theatre numbers and develop a long-term theatre strategy.
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Guide to community wellbeing through the performing arts.
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Occupational Safety and Health Act 1984 – Sect 3A
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Record what was discussed during Toolbox Meetings.
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Download templates for Safe Work Method Statement
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Download template for Standard Operating Procedure
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Download Risk Register template.
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Download template for a Risk Management Plan.
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Download template for a Risk Action Plan.
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Download Incident Report template.
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A working guide to the steps for assessing, developing and creating a programme to attract members to your venue or company. Templates are available for downloading.
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Step by step guide on how to create an appeal for donations.
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Read what worked for others who have had success with filling seats and building long term audiences for contemporary dance.
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How to make what you send to your customers work harder.
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Download the resource to begin your planning in gaining corporate sponsorships.
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Often, the key to achieving audience cut through on Facebook is using strategies to get users to generate content, and to diversify how and what is posted to satisfy users’ preferences.
This resource is about setting a Facebook strategy to maximise its value to your organisation.
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Short on time for marketing? Try the 30 Minute Marketing Plan.
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These tools will help venues and producers of all sizes plan their community engagement quickly and effectively.
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This report describes a tailored, coherent and connected five–year strategy for touring in WA that supports the needs and wants of the performing arts industry and the communities they serve.
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There are several components to Human Resources management that are useful and by reviewing and implementing will be of benefit to you and your workplace.
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Our sponsors are truly partners in the business of us presenting arts and generally have an interest in what we do. There has been a positive move away from the language of Sponsor and towards changing the terminology to “Partner”.
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We have all heard about the existence of wealthy benefactors in the arts, giving millions of dollars to opera, ballet, and other companies, but how do we even know how to start when it comes to fundraising and sponsorship in our own organisations?
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A comprehensive guide to program planning.
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Surveying your volunteers on an annual basis is vital to ensuring Volunteer retention and satisfaction.
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Workers’ compensation, also known as ‘employers indemnity insurance’, is a policy that allows for employers to have the costs insured from an injury or fatality to employees that occurs in the workplace.
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Good governance is important for every business from the Fortune 500 companies to the not-for-profit (NFP) local sports club. It is what turns the group of people coming together from a collection of ideas and intentions to a focused group working towards a common goal.
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Being a regional venue is a challenge in itself. Learn tips and tricks to make your venue successful!
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A guide to some performing arts organisations, acronyms and industry bodies.
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Always plan your budget on conservative income targets and realistic or best-estimate expenditure expectations.
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Many arts venues and organisations are now regularly using Facebook, Twitter and YouTube as part of their marketing activity. Read on for tips to get the most out of your Social Media.
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Volunteering plays an important role in regional venue management.
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If you are outsourcing your design work to a graphic designer, you will need to know how to write a design brief, which outlines what you expect the designer to deliver, find them here.
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When marketing an upcoming performance, a media release is an effective way of getting the word out to local media in the hope that they will provide coverage for the event.
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The most important question to ask when considering the Audience Development potential of any one event, is ‘who will it appeal to?’
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Ticketing pricing strategies and their benefits to you and your patrons, explained.
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If your campaign plan for every event looks pretty much the same, you might be doing things the hard way. What if, over time, you could refine your marketing for some events so that you only had to contact the people you knew would come?
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It is important to maintaining this database with accuracy so as to ensure when forwarding information to patrons it is reaching the right patron. The more information you collect the more cross analysis you can do from a marketing perspective.
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A directory of technical service providers.
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When creating artwork for print through a professional printer, there are certain aspects you need to be aware of such as file format, size, document bleed settings and basic colour settings. Find a brief overview here.
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Across Western Australian, there is such a diverse range of needs, capacity to present works, audience demographics, regional access and programming ability.
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Programming refers to the process of an Arts Centre/Theatre making the decision about what productions, concerts or events that will be presented at their Arts Centre to their community.
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A variety of financial relationships occur in touring, depending upon the circuit and the stakeholders. Over time the different arrangements have become more negotiable to meet the different presenters and producers needs.
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The industry over the last few years has moved away from the focus not just being on a performance outcome often known as a “one night stand” but deepening the connection of the performance to the audience.
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Your website can be one of your most effective marketing tools. When many of your most effective marketing methods are digital (email, social media), your website should act as the hub for all your online activity.
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Health and Safety at work is vital to a happy and healthy workplace.
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Surveying for customer feedback can be rewarding, constructive, sometimes shocking, often delightful and always really informative. A guide to surveying your audience, template and benefits
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Sometimes it can feel daunting trying to figure out where to start with creating policies and procedures in the workplace however, creating a manual mostly is about formalising the way that you probably already do a job or task and if working with others is about coming to an agreed position on how things need to be done in your organisation.
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Accidents can happen at your Arts Centre/Theatre and its important you understand your ‘liability’ or legal responsibility to compensate for damage or injury to people and property. This document is intended as some items for consideration and should not be taken as advice without speaking to a professional insurance broker.
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Risk Management for businesses is the process of identifying risks, planning on ways to mitigate/reduce the risk and ensure that they are able to operate effectively within their identified parameters.
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