The Search for Audiences handbook is a tool for helping presenters (venues) build audiences. It provides insight into the factors that influenced audiences in the studies conducted, allowing readers to develop their own research and strategies.
Marketing & Audience Development
This resource is a step by step guide to developing your own process and changing how you think about audience engagement. Inspired by New Victory Theatre Audience Engagement Curriculum for presenters who want to blow up their paint boxes and engage audiences in exciting new ways.
Research shows that potential new people can provide endless information about the experience in the venue, dining, ambience, price, timing, venue likes and dislikes, and much more and this is extremely useful in product development.
Twenty Perth artists revealed some secrets on how best they marketed themselves and their work.
Use this resource if you need to know what some of the specific terms mean, such as key performance indicator and SWOT analysis.
This example schedule lists common tasks by weeks out from the performance date.
Your website should act as the hub for all your online activity. It’s the place you’ll keep sending people to for information about the events you’re offering and behind the scenes interviews with artists. It should be integrated with your ticketing system so that online ticket purchase is as easy as possible.
A worksheet to assist with Cost of Sales and Return of Marketing Investment (ROMI) calculations.