Cost of Sales and ROMI
A worksheet to assist with Cost of Sales and Return of Marketing Investment (ROMI) calculations.
Marketing & Audience Development
Clean Data – Why
Customer data is valuable because it enables you to contact people directly in the future, to tell them about events they may be interested to attend.
Customer Frequency: What Is It? Why Is It Important?
The term CUSTOMER FREQUENCY describes the pattern of attendance across your database, or how often customers attend. It’s to your advantage to know how many times, on average, your customers have attended in the past.
Segmenting your Audience for Direct marketing
The more you can speak in language that directly appeals to your customer, the more likely they will be to respond. Ideally, we’d write individually to each person, using what we know about them to personalise the content and style of the communication. Obviously we can’t do that, so segmentation is the next best thing.
Australian Arts Market Survey
Australian Arts Markets Survey by PAC Australia
A case study of the MANPAC Theatre Strategy
Like many venues, the Mandurah Performing Arts Centre found theatre performance to be amongst its most challenging to market. Manpac decided to pursue a strategy to analyse the low attendances at theatre, understand the theatre audience and wider audience motivations, and better understand communication and product development to grow theatre numbers and develop a long-term theatre strategy.
Performing Spaces – A Guide for Local Governments
Guide to community wellbeing through the performing arts.
Creating A Membership Programme
A working guide to the steps for assessing, developing and creating a programme to attract members to your venue or company. Templates are available for downloading.